"Lec 20 - The Green Machine" (April 2, 2010) Aaron Marcus, of Aaron Marcus and Associates, discusses how his company is leveraging mobile phone applications and their user interfaces to persuade people to save home energy usage by combining information design and persuasion design. Stanford University: http://www.stanford.edu/ Stanford School of Engineering: http://soe.stanford.edu/ Stanford Engineering Everywhere: http://see.stanford.edu/ Stanford University Channel on YouTube: http://www.youtube.com/stanford
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Channels: Computer Science
Tags: computer science engineering technology mobile application energy conservation persuasion design information design user experience interface utilities electricity research iPhone smart grid green
Duration: 64m 30s
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