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Lec 16 - Driving User Behavior with Game Dynamics

"Lec 16 - Driving User Behavior with Game Dynamics" (February 19, 2010) Rajat Paharia, founder and Chief Production Officer of Bunchball, discusses participation engines and the use of game dynamics and behavioral economics to incentivize and motivate user participation on the web. Stanford University http://www.stanford.edu/ Stanford Center for Professional Development http://scpd.stanford.edu/ Stanford Engineering Everywhere: http://see.stanford.edu/ Stanford University Channel on YouTube: http://www.youtube.com/stanford

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