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Lec 11 - How Prototyping Practices Affect Design Results

"Lec 11 - How Prototyping Practices Affect Design Results" (January 15, 2010) Steven P. Dow of the Stanford Human-Computer Interaction Group discusses his research on how prototyping practices affect learning, motivation, communication, and outcome in design. To help answer this question, he has developed creative problem-solving tasks, such as an advertisement design task where design creations are to be compared through ad campaign performance analytics. Stanford University: http://www.stanford.edu/ Stanford Engineering Everywhere: http://see.stanford.edu/ Stanford University Channel on YouTube: http://www.youtube.com/stanford

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