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Lec 12 - Expanding the Mobile Consumer Software Market

"Lec 12 - Expanding the Mobile Consumer Software Market" January 24, 2007 lecture by Kristin McDonnell for the Stanford University Computer Systems Colloquium (EE 380). This talk focuses on the opportunities for growth in the mobile consumer market - casual games and the female market are forecasted to be two of the industry's primary growth drivers- and provides an overview of the industry's value chain. EE 380 | Computer Systems Colloquium: http://www.stanford.edu/class/ee380/ Stanford Computer Systems Laboratory: http://csl.stanford.edu/ Stanford Center for Professional Development: http://scpd.stanford.edu/ Stanford University Channel on YouTube: http://www.youtube.com/stanforduniversity/

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