"Lec 28 - Consumer Responses to Electric Vehicles" (April 14, 2010) Tom Turrentine, Director of UC Davis's Plug-in Hybrid Electric Vehicle Research Center, discusses recent anthropological research on changes in consumer behavior in response to the recent rapidly growing and changing alternative-fuel vehicle market and how these responses may be shaped by perceptions of the social and political associations related to electric vehicles. Stanford University http://www.stanford.edu UC Davis Plug-in Hybrid Electric Vehicle Research Center http://phev.ucdavis.edu/ Stanford Energy Seminar http://energyseminar.stanford.edu Stanford University Channel on YouTube http://www.youtube.com/stanford
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