"Lec Last - Mobile Apps: Marketing and Strategy" (May 27, 2010) Joe Hayashi covers mobile app product strategy and marketing from a business perspective. Palm executives including VP, Directors, and Senior Product Managers lead a course on mobile application development on the WebOS. Students have the unique opportunity to attain the technical knowledge needed to create their own apps, get insider information about the application submission process at companies like Apple and Palm, and network with various members of Palm's executive team. Stanford University: http://www.stanford.edu/ Stanford Engineering: http://soe.stanford.edu/ Stanford University Channel on YouTube: http://www.youtube.com/stanford
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Channels: Computer Science
Tags: computer science WebOS Palm mobile application browser Java script HTML 5 CSS development SDK emulator tools developer Webkit internet web technologies business market share game dynamics theory competitor instant messenger IM rules
Duration: 76m 36s
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