Chuck Eesley continues to talk about customer acquisition as well as the lean start-up model. In this video, he tries to answer the question of why customer acquisition is so difficult, describing it as a balancing act between many different factors and encourages teams to be flexible to changes in their plan. Take the quizzes and find the rest of the course at http://eesley.blogspot.com Stanford University: http://www.stanford.edu/ Management Science and Engineering at Stanford: http://www.stanford.edu/dept/MSandE Stanford University Channel on YouTube: http://www.youtube.com/stanford
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Tags: technology entrepreneurship venture capital business model customer acquisition lean start-up core silicon valley business start-up cash flow funding team engineering education culture mentor google
Duration: 22m 38s
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This video is a part of a lecture series from of stanford