Chuck Eesley continues to talk about customer acquisition as well as the lean start-up model. In this video, he tries to answer the question of why customer acquisition is so difficult, describing it as a balancing act between many different factors and encourages teams to be flexible to changes in their plan. Take the quizzes and find the rest of the course at http://eesley.blogspot.com Stanford University: http://www.stanford.edu/ Management Science and Engineering at Stanford: http://www.stanford.edu/dept/MSandE Stanford University Channel on YouTube: http://www.youtube.com/stanford
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Tags: technology entrepreneurship venture capital business model customer acquisition lean start-up core silicon valley business start-up cash flow funding team engineering education culture mentor google
Uploaded by: stanfordtechep ( Send Message ) on 04-09-2012.
Duration: 22m 38s
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This video is a part of a lecture series from of stanford
Lec 1 - Technology and Entrepreneurship Overview
Lec 3 - Nine Key Frameworks for Entrepreneurship
Lec 4 - Business Model Testing, OAP Projects
Lec 6 - Creativity and Improvisation
Lec 8 - Technology Life Cycles and Diffusion
Lec 9 - Case Discussion and Business Models
Lec 10 - Customer Development and Lean Startups
Lec 11 - Customer Development and the Business Model Canvas
Lec 15 - Entrepreneurial Marketing
Lec 16 - Entrepreneurial Sales and Marketing
Lec 17 - Acid Test for Entrepreneurs
Lec 18 - Entreprenuerial Sales
Lec 20 - Technology Transfer at Stanford University
Lec 21 - Entrepreneurship in the Life Sciences
Lec 25 - Venture Finance, Part 1
Lec 26 - Venture Finance, Part 2
Lec 27 - Venture Finance, Part 3