"Lec 11 - Customer Development and the Business Model Canvas" Chuck Eesley discusses the customer development methodology and the business model canvas. In this video, he talks about how the scientific method can be applied to the process of entrepreneurship. Also discussed are some examples of ways to run experiments and the value of being balanced between optimism/pessimism and being persistent/flexible. Take the quizzes and find the rest of the course at http://eesley.blogspot.com Stanford University: http://www.stanford.edu/ Management Science and Engineering at Stanford: http://www.stanford.edu/dept/MSandE Stanford University Channel on YouTube: http://www.youtube.com/stanford
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Tags: technology entrepreneurship venture capital business model customer acquisition lean start-up core silicon valley business start-up cash flow funding team engineering education culture mentor google
Duration: 14m 56s
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