"Lec 16 - Entrepreneurial Sales and Marketing" Chuck Eesley discusses entrepreneurial sales and marketing, including the role of marketing in defining the target customer and how this choice then drive the go-to-market strategy. The video also goes through metrics for marketing and the role of marketing in driving customers towards the sales and distribution funnels. Take the quizzes and find the rest of the course at http://eesley.blogspot.com Stanford University: http://www.stanford.edu/ Management Science and Engineering at Stanford: http://www.stanford.edu/dept/MSandE Stanford University Channel on YouTube: http://www.youtube.com/stanford
Video is embedded from external source so embedding is not available.
Video is embedded from external source so download is not available.
Channels: Others
Tags: technology entrepreneurship venture capital business model target market customer acquisition go-to-market sales marketing silicon valley business start-up cash flow funding team engineering education
Uploaded by: stanfordtechep ( Send Message ) on 04-09-2012.
Duration: 16m 29s
No content is added to this lecture.
This video is a part of a lecture series from of stanford
Lec 1 - Technology and Entrepreneurship Overview
Lec 3 - Nine Key Frameworks for Entrepreneurship
Lec 4 - Business Model Testing, OAP Projects
Lec 6 - Creativity and Improvisation
Lec 8 - Technology Life Cycles and Diffusion
Lec 9 - Case Discussion and Business Models
Lec 10 - Customer Development and Lean Startups
Lec 11 - Customer Development and the Business Model Canvas
Customer Development and why it is tough
Lec 15 - Entrepreneurial Marketing
Lec 17 - Acid Test for Entrepreneurs
Lec 18 - Entreprenuerial Sales
Lec 20 - Technology Transfer at Stanford University
Lec 21 - Entrepreneurship in the Life Sciences
Lec 25 - Venture Finance, Part 1
Lec 26 - Venture Finance, Part 2